Ugly ads that book the town

Fit gate

• If you are HVAC, plumber, roofer, lawn, medspa, dentist, gym, or any local service in a town people can name, stay.
• If you can stand in front of a landmark for 20 seconds and spend a little every week, stay.
• If you are national or B2B with no local face, stop. Open The outbound trail.
• If you will only run pretty agency ads, stop. Ugly is the filter. Pretty looks like every shop.

Tools in order

1. GoHighLevel snapshot (already built)
2. 3 landmarks the town already names
3. Phone (3 ugly clips + 1 review still)
4. Meta / Facebook-Instagram ads
5. The book fork: GHL calendar or iClosed
6. The four texts (confirm, remind, no-show, review)
7. File log

No Cal.com on this File. No invented snapshot URL. Booking lives in GHL for the everyday job. iClosed is the sit for high-ticket. Do not swap them.

Pick the 3 landmarks

Places people give directions from. "Meet me at the water tower." "Past the high school." "The diner on Main." That is the list.

• Write the town name. Bot suggests 3 corners from that name. You pick.
• Keep a place if a stranger could find it from a text. Drop a pretty park nobody names.
• The landmark does the real geo filter. Meta radius is a soft signal now. "If you know the water tower on 9th" stops the wrong town from wasting spend.
• You walk there. Bot does not shoot.

Shoot checklist (do this today)

• 3 places people give directions from. Tower, high school, diner, the bridge. Not a pretty park nobody names.
• Vertical 9:16. Phone. You in the frame. Landmark readable behind you.
• 15-30 seconds. Captions on. No licensed music. No logo intro.
• First 3 seconds: say the place and the town. Then your name and the shop. Then the one job. Then "book a time."
• Locked script shape: "[Landmark]. If you live in [town] and you need [job], I am [name] at [shop]. Book a time."
• Also run a still: a real Google review screenshot with the neighborhood in it. Often beats the video in week one.
• 3 ads + that still. Kill the loser each week. Do not hire a videographer.

Locked scripts

Fill the brackets. Do not add a slogan. Do not add music. Do not add a logo sting.

Numbered run

1. Open GoHighLevel in the browser. You: login / 2FA / pay. Bot: wire the snapshot that is already built. Calendar for the everyday book. Texts: confirm, remind, no-show, review ask. Pipeline: booked / showed / no-show / review. If Stand up GHL is still a placeholder, stop and wait. Do not paste a guessed snapshot link.
   Bot wires calendar + texts + pipelineYou GHL login / 2FA / pay
2. Name the town. Bot suggests 3 landmarks people give directions from. You pick and walk there. Drop any place a stranger could not find from a text.
   Bot suggests 3 from the town nameYou pick and walk there
3. Shoot the 3 clips on the checklist. Bot writes the 3 scripts in the locked shape. You stand in the frame and hit record. Then screenshot one real Google review that names the neighborhood.
   Bot writes the 3 scripts + the still briefYou stand there and hit record
4. Open Ads Manager. You: login / 2FA / pay the budget. Bot: build the campaign brief. People who LIVE in the location, not "recently in" (skip tourists). Tight radius around the shop or the 3 landmarks. Urban start about 5-10 miles. Tighter if you only serve 3 zips. Neighborhood and landmark in the copy, not just the targeting. Three ads + the review still. Book link is the only CTA. A little every day so the ads can learn. Do not promise a dollar amount or a ROAS. If nothing books after a real week, change the landmark or the offer. Do not raise spend blindly.
   Bot builds the campaign briefYou Ads Manager login / 2FA / pay
5. Put the book link in the ad. This is the fork.
   Bot puts the right book link in the adYou iClosed login / 2FA / pay only if the sit path is on

   IF the job is a visit they can take tomorrow

   Service call, cut, clean, small repair. GHL calendar. Confirm, remind, no-show, review. You: nothing after login. No Cal.com.

   IF the job is a high-ticket sit

   Roof, HVAC replace, medspa, dental, legal, kitchen, remodel. iClosed is highly recommended. Do not put sales on a GHL calendar.

6. If the sit path is on, open iClosed. You: login / 2FA / pay. Bot: build the event, the 3 locked questions, the disqualify path, the GHL handoff. 2-step scheduler. Primary is name + phone (or email). Captured even if they drop before a slot. Then the 3 locked secondary questions, single-select.
   Bot builds the event, the 3 questions, the DQ, the GHL handoffYou iClosed login / 2FA / pay

   Question 01 · What do you need done?

   The high-ticket job / a small job we can book on the service calendar. If they pick the small job, route to the GHL service calendar, not a sales sit.

   Question 02 · Are you the one who decides?

   Yes / no. If no, they do not see slots. Contact is already captured.

   Question 03 · When do you want this done?

   This month / just looking. If just looking, they do not see slots. Contact is already captured.

   DQ: just looking, or not the decision maker. They do not see slots. Contact is already captured. Affiliate link stays a stub. Do not invent a URL.

7. Bot loads the four GHL texts. You: nothing. Do not rewrite. Do not add a fifth.
   Bot loads the four textsYou nothing

   Text 01 · Confirm

   You are on the book. [day] at [time]. Reply if you need to move it.

   Text 02 · Remind

   Tomorrow at [time]. See you then. Reply if you need to move it.

   Text 03 · No-show

   We held [time] and missed you. Reply 1 and I put the next open slot on the book. One bump, then I stop.

   Text 04 · Review

   If the job was right, a Google review that names the neighborhood helps the next person on your street find us.

8. Weekly loop. Open Ads Manager. Which of the 3 ads + still booked. Kill the loser. Keep the two that booked or held the corner. Shoot one new corner this week. Same locked script, new landmark. If a no-show lands, send Text 03 once, then stop. If they showed, send Text 04 after the job.
   Bot names the loser and writes the File logYou login to kill the ad and shoot the new corner
9. Bot writes the File log. You: nothing. A week of small local ads must show real times booked, not a website tour.
   Bot writes booked, showed, no-show, reviewYou nothing

What to do with a no-show

• Send Text 03 once. Offer the next open slot. Then stop.
• Mark the File log: no-show. Do not keep texting.
• If no-shows stack on one landmark, kill that ad. The corner may be the wrong town, or the offer is a sit they never meant to take.

When to kill an ad

• After a real week, kill the one of the four (3 clips + still) that did not book and did not hold the corner.
• Kill it if people from the wrong town keep tapping. The landmark is not doing the geo filter. Shoot a tighter corner.
• Kill it if they tap and land on a website. The book link is wrong. Put the calendar or iClosed in the ad.
• Do not raise spend blindly on a loser. Change the landmark or the offer.

File log columns

date · name · landmark they named · path (GHL book / iClosed sit / DQ / small-job route) · showed Y/N · review Y/N · status

Done rule

Stop when a week of small local ads booked real times, and someone in town says "I saw you at the [landmark]."

Do not

• Do not hire a videographer. Phone. Ugly is the point.
• Do not run pretty agency ads, a big brand spend, or a lookalike of a national.
• Do not target "recently in." People who live there.
• Do not send them to a website tour. Book link only.
• Do not put sales on a GHL calendar.
• Do not put this File on Cal.com.
• Do not invent a snapshot URL or an iClosed URL.
• Do not promise a dollar amount, a ROAS, or "mini celebrity in 7 days."
• Do not talk funding.