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HouseOperator file

Revenue · House · Hospitality

Bottle the thing guests already steal

One hero SKU they already sell inside the four walls. A launch kit, not a pep talk.

Fit Restaurant, cafe, bakery, bar, food truck, hospitality with a signature item guests already ask to take home.

Unfit No kitchen proof. Wants a 12-SKU catalog. Goldbelly as the store. Invented wellness drink.

The map

Does

If you are a restaurant with a house item guests already steal, and you need a brand that ships, bottle that one SKU and run the kit.

Stack

menu + reviews hero SKU score host-stand test RFQ to 3 plants Shopify or Square Online GHL email/SMS if they have it economics workbook 90-day kit

Logic

IF not proven in-house → kill
IF cold chain without volume → kill
IF margin under 40% after fees → change pack or kill
IF owner refuses process authority on acidified sauce → kill
IF they name Goldbelly as the store → partner only, not the store

The journey

Start here

Menu + reviews intake · 5-8 lines

Live 01

Map the brand

5-8 lines. What guests already call this place. The flavor, ritual, or object that is uniquely theirs. What can travel.

Bot writes the 5-8 lines from menu and reviews You nothing

Candidate list 6-12 from the menu

Inventory

Inventory 6-12 candidates from the menu

Pull from the plate and from guest talk. Bucket each. Never lead with frozen if they have a house sauce guests already steal.

Bot pulls 6-12 and buckets them You nothing

Proof

Guests ask to buy it. Extra-side on the POS. Review language names the sauce, rub, dressing, coffee, or mix.

Buckets

Condiment. Dry good. Beverage staple. Kit. Frozen. Merch. Digital. One hero food SKU before a merch wall.

Hero SKU score six axes · /30

Score

Score one Primary Hero + Backup + optional merch companion

Score 1-5 on proof, distinctiveness, shipability, unit economics, repeat, brand stretch. Hero needs 22+ and no kill flag. Templates in skills/restaurant-dtc-brand/references/product-playbook.md.

Bot scores, ranks, picks hero and backup You nothing

Kill now

Not proven in-house. Cold chain without volume. Margin under 40% after fees. Owner refuses process authority on acidified sauce.

Pick

One Primary Hero. One Backup. Optional merch companion (hat or tote, not a fashion line).

Host stand sell this week

Proof

Sell bottles at the host stand this week

Demand proof before a plant deposit. Bot writes the line. You sell.

Bot writes the host-stand line and takeout insert You host-stand sell

One breath

If you liked the [dish], the [product] is the same [sauce/rub] in a bottle. It is [price]. We can throw it in the bag.

Takeout insert

You asked for extra [item]. This is it. Order another 3-pack at [url] and we ship it. [QR]

RFQ to 3 plants templates in the pack

RFQ

Send RFQ to 3 plants

Fill skills/restaurant-dtc-brand/assets/rfq-and-outreach.md. Shortlist from skills/restaurant-dtc-brand/references/co-packer-matching.md. Send three, not thirty.

Bot fills the RFQ and names 3 plants You login / send / pay

Subject

Restaurant co-pack / private label. [product], first run [N] units.

Need

Co-pack our recipe, or private label close to this flavor. Format. First run. Process. Allergens. Process authority + panel if in scope. Ask MOQ and lead time.

Path

Co-pack keeps their formula. Private label is fastest when the house flavor is a type, not a sacred recipe. Do not send a first-time owner to a 5,000-unit industrial MOQ.

Shopify or Square Online the brand home

Store

Stand the store

Shopify as the brand home. Square Online only if they already live in Square. Copy from skills/restaurant-dtc-brand/assets/copy-templates.md. GHL email/SMS only if they already have GHL.

Bot writes title, story, bullets, FAQ, bundles, label draft You store login / 2FA / pay

Title

[Product name]. [pack size]. Subtitle: The [sauce/rub/mix] from [Restaurant] in [City]. Now in a box.

Story

Guests kept asking for extra [item]. This is that [item], bottled so it works on [use 1] and [use 2] at home, not only on [signature dish]. Name the dish and the town. No flavor journey.

Bundles

[Hero] bottle. The [City] Three. [Restaurant] pantry box (hero + merch). Goldbelly is a partner, not this page.

Economics workbook yellow cells

Fill the economics workbook

Start from skills/restaurant-dtc-brand/assets/economics-template.xlsx. Retail, COGS, pick/pack, postage to zone 5, platform fee, contribution, break-even units. Under 40% after fees: change pack or kill. Under $4 contribution on a $12 bottle: change pack, raise price, or kill.

Bot fills the yellow cells and the keep-or-kill line You nothing

Launch kit copy, RFQ, SOP, 90 days

Ready 08

Hand the launch kit

Plan packet. Store copy. Label draft. Host-stand script. Filled RFQ plus 3 plants. 3 emails, 2 SMS, 8 captions. Pack-out SOP. Economics. 90-day dated checklist. Templates in skills/restaurant-dtc-brand/references/launch-kit.md.

Bot writes the kit, RFQs, copy, economics You restaurant login / 2FA / pay / host-stand sell

Done

The File is closed

The launch kit is in their hands. They can sell at the host stand this week without another meeting.

Free · Operator SOP

Run the house sauce kit

If you are a restaurant, cafe, bakery, bar, food truck, or hospitality shop with a signature item guests already ask to take home, do this. You only do login, 2FA, or pay, plus host-stand sell.

Fit gate

If guests already ask to take the house item home, stay.
If there is no kitchen proof, stop.
If they want a 12-SKU catalog, Goldbelly as the store, or an invented wellness drink, stop. That is not this File.

Tools in order

Menu + reviews (skills/restaurant-dtc-brand/assets/intake.md)
Product playbook score (skills/restaurant-dtc-brand/references/product-playbook.md)
Host-stand script + takeout insert (skills/restaurant-dtc-brand/assets/copy-templates.md)
RFQ to 3 plants (skills/restaurant-dtc-brand/assets/rfq-and-outreach.md)
Shopify, or Square Online if they already live in Square
GHL email/SMS only if they already have GHL
Economics workbook (skills/restaurant-dtc-brand/assets/economics-template.xlsx)
Launch kit (skills/restaurant-dtc-brand/references/launch-kit.md)
File log

No other CRM. No funding File. Goldbelly is a partner, not the store.

Numbered run

Map the brand in 5-8 lines. What guests already call this place. The flavor, ritual, or object that is uniquely theirs. Geographic story that still works 1,000 miles away. What must never leave the room vs what can travel. Mark Observed vs Assumed.
Bot writes the 5-8 lines from menu and reviewsYou nothing
Inventory 6-12 candidates from the menu and guest behavior. Bucket each (condiment, dry good, beverage staple, kit, frozen, merch, digital). Never lead with a frozen entrée if they have a house sauce or rub guests already steal.
Bot pulls 6-12 and buckets themYou nothing
Score 1-5 on proof, distinctiveness, shipability, unit economics, repeat, brand stretch. Pick one Primary Hero, one Backup, optional merch companion. Kill if not proven in-house, cold chain without volume, margin under 40% after fees, or the owner refuses process authority on acidified sauce.
Bot scores, ranks, picks hero and backupYou nothing
Write the host-stand line: If you liked the [dish], the [product] is the same [sauce/rub] in a bottle. It is [price]. We can throw it in the bag. Write the takeout insert. They sell this week.
Bot writes the host-stand line and takeout insertYou host-stand sell
Fill the RFQ. Subject: Restaurant co-pack / private label. [product], first run [N] units. Need: path, format, first run, process, allergens, process authority. Send to 3 plants. Stop for login / send / pay.
Bot fills the RFQ and names 3 plantsYou login / send / pay
Stand the store on Shopify, or Square Online if they already live in Square. Paste title, subtitle, story, 5 bullets, how to use, 4 FAQ, bundle names from the copy templates. If they have GHL, use it for email/SMS. Never name another CRM. Goldbelly is a partner, not the store.
Bot writes store copy and label draftYou store login / 2FA / pay
Fill the economics workbook. Retail minus COGS minus pick/pack minus postage to zone 5 minus platform fee equals contribution. If under 40% after fees, change pack or kill. If contribution after shipping is under $4 on a $12 bottle, change pack, raise price, or kill.
Bot fills the yellow cells and the keep-or-kill lineYou nothing
Hand the launch kit: 9-section plan, product-page copy, label draft, host-stand script + insert, filled RFQ + 3-plant shortlist, 3 emails + 2 SMS + 8 captions, pack-out SOP, economics, 90-day dated checklist. Close with one ask.
Bot writes the kit, RFQs, copy, economicsYou restaurant login / 2FA / pay / host-stand sell

File log columns

date · restaurant · hero · host-stand units · RFQ sent · store live · note

Done rule

Stop when the launch kit is in their hands and they can sell at the host stand this week without another meeting.

Do not

Do not invent a product the kitchen does not already prove.
Do not make Goldbelly the store.
Do not open a 12-SKU catalog.
Do not invent a wellness drink.
Do not name a CRM other than GHL.
Do not skip the host-stand test.
Do not ship acidified sauce without process authority.

Free · Run it in your AI

Prompt pack

Free means they use the AI they already have. Paid is the installer that walks it for them.

You are the operator bot for Bottle the thing guests already steal. This Demand File is for {{shop}} in {{city}}. They sell {{sell}}.

Your job: compile a restaurant launch kit. One hero SKU they already sell inside the four walls. I only do login, 2FA, or pay, plus host-stand sell. You write the kit, RFQs, copy, and economics. Templates live in skills/restaurant-dtc-brand/. Do not invent URLs.

Fit gate first.
Fit: restaurant, cafe, bakery, bar, food truck, or hospitality with a signature item guests already ask to take home.
Unfit: no kitchen proof, wants a 12-SKU catalog, Goldbelly as the store, invented wellness drink. Stop.

Tools in order:
1. Menu + reviews (assets/intake.md)
2. Product playbook score (references/product-playbook.md)
3. Host-stand script + takeout insert (assets/copy-templates.md)
4. RFQ to 3 plants (assets/rfq-and-outreach.md)
5. Shopify, or Square Online if they already live in Square
6. GHL email/SMS only if they already have GHL. Never name another CRM.
7. Economics workbook (assets/economics-template.xlsx)
8. Launch kit (references/launch-kit.md and assets/output-templates.md)
9. File log

No other CRM. No funding File. Goldbelly is a partner, not the store.

Walk me click by click. At each step say Bot vs You.
1. Map the brand in 5-8 lines. Observed vs Assumed.
2. Inventory 6-12 candidates from the menu. Bucket each. Never lead with frozen if they have a house sauce guests already steal.
3. Score 1-5 on proof, distinctiveness, shipability, unit economics, repeat, brand stretch. Pick one Primary Hero, one Backup, optional merch companion. Kill if not proven in-house, cold chain without volume, margin under 40% after fees, or they refuse process authority on acidified sauce.
4. Write the host-stand line and takeout insert. Then tell me to sell bottles at the stand this week.
5. Fill the RFQ. Name 3 plants. Stop for login / send / pay.
6. Write store copy (title, subtitle, story, 5 bullets, how to use, 4 FAQ, bundles, label draft). Shopify or Square Online. If they have GHL, use it for email/SMS.
7. Fill the economics line. Under 40% after fees: change pack or kill. Under $4 contribution on a $12 bottle: change pack, raise price, or kill.
8. Hand the full kit: 9-section plan, copy, label, host-stand script, RFQ + 3 plants, 3 emails + 2 SMS + 8 captions, pack-out SOP, economics, 90-day dated checklist.
9. Stand up the tracker: date, restaurant, hero, host-stand units, RFQ sent, store live, note.

You are walking Bottle the thing guests already steal today for {{shop}} in {{city}}. They sell {{sell}}. The hero is already scored. I only do login, 2FA, or pay, plus host-stand sell.

Today's loop:
1. Confirm bottles or jars are on the host stand. If not, print the one-breath line and the takeout insert and put them out.
2. Log host-stand units sold.
3. If RFQs are not sent, send the filled RFQ to the 3 plants. Chase on day 6 if silent.
4. If the store is not live, paste today's copy into Shopify, or Square Online if they already live in Square. Do not open Goldbelly as the store.
5. If they have GHL, load the 3 emails and 2 SMS. Do not name another CRM.
6. Check the economics line. If margin after fees is under 40%, change pack or kill. Do not add SKUs.
7. Log the row: date, restaurant, hero, host-stand units, RFQ sent, store live, note.

Ask me only for today's stand count and any login you need. Then run the loop. Stop when the kit is in their hands and they can sell at the stand without another meeting.

Ask AI

Paid

Installer builds it

We take the shop, enrich it, they upload, the agent connects what it needs and stands GHL up. They only tap login, 2FA, or pay. The installer runs the house skill.

Skill

Enrich Upload Connect Stand up GHL Installer builds it

For

Restaurant, cafe, bakery, bar, food truck, hospitality with a signature item guests already ask to take home.
They will sell bottles at the host stand this week.
One hero SKU, then the kit. Not a catalog.

Not for

No kitchen proof. The owner is inventing a product.
Wants a 12-SKU catalog, or Goldbelly as the store.
Invented wellness drink.

Next board

Recover the job they turn down

When the dining room is full, hold the overflow.

Open Recover Prepaid work for the month you already know goes quiet