Revenue · House · Buyer intent
They are posting “does anyone know a ___?” This File finds those posts, scores them, saves them to GHL, and drafts outreach. You send.
Fit Named offer plus named competitors. Owner will approve every send.
Unfit No offer yet. Wants the bot to spray DMs. Selling “AI” with no product. A social-listening dashboard.
The map
If you have something to sell and people are already asking for it in public, find the ask, score it, save it, draft from their words. You send.
79% of B2B buyers initiated the first engagement with vendors themselves in 2025. 6sense, about 4,000 buyers. They waited until roughly 61% of the journey before first talking to a seller. The ask is already live.
The journey
Before any search. Product, who buys, company, titles, competitors, problems, exclusions. Template: skills/buyer-intent/assets/icp-card.md.
Intent
Do they have the problem right now?
Fit
Could you actually sell to them? Need both. Perfect ICP with no intent is a cold lead.
Do not search mentions. Not a listening dashboard. You want people experiencing the problem, evaluating, switching, or asking what to buy.
Queries
alternative to X · switching from X · X is too expensive · what do you use for Y · recommend a Z · how are you solving Y · better way to T · A vs B · sick of X · looking for something that can O · does anyone know a Z
Score
10 ask what to buy. 9 looking for an alternative. 8 comparing. 7 strong complaint from a buyer. 6 asking how to solve. 5 has the problem. Below 5 ignore. Yesterday beats a year ago.
Start with X and Reddit. Do not stop at the original post. Read the replies. “We’re looking too” is another buyer.
X
Immediate complaints, recommendations, switching, comparisons, “what do others use.”
Posts, comments, recommendation threads, competitor complaints, comparisons, failed workarounds. People explain the problem.
Hacker News. GitHub issues. Product Hunt comments. Specialist forums. Product reviews. Job ads. Company announcements (expansion, new initiative, raised money as context). Evidence of a problem, not a mention of your category.
Who is this. Could the company buy. Name, role, company, site, what they do, size, ICP fit, buying influence. Then: hiring, expanding, launching, multiple employees on the same problem.
Hard rule
If it cannot be verified, write Unknown. Never invent titles, size, funding, responsibilities, location, or purchasing authority.
Reject bots, spam, competitor employees, wrong market, old complaints, chat, already solved, dupes. Check Seen Leads. Same person + same signal = skip. A new signal later can come back. Sheet or CSV, then GHL at Review. Field map: skills/buyer-intent/assets/ghl-field-map.md.
If they wrote “we’re looking for an alternative to X because the data is terrible,” that is the personalisation. Do not invent Oxford or Arsenal.
Line
saw your post about [specific issue]. we built [product] around that. happy to show how we handle [outcome] if useful.
The agent drafts. You approve. Ideally you make it yours. Automate discovery, research, qualify, score, save, draft. Keep human approval for DMs, email, public replies, and adding anyone to a sequence.
Claude, ChatGPT, Gemini, or Perplexity. Same Buyer Intent prompt. The File already works by hand. This just speeds the search.
Create Buyer Intent Agent. Connect browser, filesystem, GHL. Run once. Correct bad leads. Save the method as a Skill. Routine: every Monday, last 7 days, ignore Seen Leads, only 7/10 or higher. Skill is how. Routine is when. Steps: skills/buyer-intent/references/grokbot.md.
Enable X search, web, browser. Create the same Buyer Intent Agent. Test by hand. Save as a Skill. Schedule Monday morning, last 7 days, Seen Leads, 7/10+. Fresh sessions need the Skill attached. Steps: skills/buyer-intent/references/hermes.md.
A scored list is in GHL. Drafts sit on the row. They can approve a send without another meeting.
Free · Operator SOP
If you have a named offer and people are asking for it in public, do this. You only do login, 2FA, pay, or approve/send.
No other CRM. No funding File. Agent drafts. Human sends.
date · shop · queries run · leads 7+ · saved to GHL · drafts ready · sent (human) · note
Stop when a scored list is in GHL, drafts sit on the row, and they can approve a send without another meeting.
Free · Run it in your AI
Free means they use the AI they already have. Paid is the installer that walks it for them.
Ask AI
Paid
We take the shop, enrich it, they upload, the agent connects what it needs and stands GHL up. They only tap login, 2FA, or pay. The installer runs the house skill.
Skill