Name what they are best at
One line. The job they already win. Not a slogan. The thing people already call them for.
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HouseOperator file
Noise · House
Be the shop they name for one thing
The one thing they are best at. The site that says it. One piece of proof a week.
Fit A shop with a name to own, and work they can show.
Unfit Someone who wants a campaign, not a weekly proof. Or a shop with no work to point at.
Start here
Live
01
02
03
04
Ready
05
The one thing
the job they already win
The site
first screen is the one thing
A page that says it
The first screen is the one thing. Then proof. Then the book or the hold. Nothing else above the fold.
Google / maps
if they are local
If they are local, they show up
The listing matches the one thing. Photos of the work. The same number the voice answers.
Weekly proof
one piece, every week
One piece of proof a week
A job, a before and after, a named result. Same place, every week. That is the noise.
File log
the line · the page · the proofs
What they are known for
The line. The page. The listing. The last four proofs. The next board.
For
- They can name the job they already win.
- They have work they can show, every week.
- Local or not, they need one place that says the thing.
Not for
- A shop with no work to point at yet.
- Someone who wants a campaign instead of a weekly proof.
- A board about money. Capital sits in the partner strip.